We will be at the Retail Summit Italy 2024!

3–4 July 2024 – Stresa

In recent years, characterized by continuous changes, reversals, instability and digital transformation, companies have had to constantly reinvent themselves, reviewing strategies and business models.

In addition to the synergy between physical and digital, we are witnessing the revolution brought about by generative artificial intelligence. Change offers opportunities for growth, innovation, and inspiration, but it also requires resilience and a network of relationships.

Connections are now a fundamental and indispensable asset. The sharing of experiences and solutions is strategic to continue to grow, transform and innovate.

The 2024 edition of the Retail Summit Italy, born from the collaboration of Confimprese, The Innovation Group and Jakala, aims to guide companies in finding the right balance between human and artificial intelligence through the best practices presented by international and national guests in a new “phy-gital” context.

This premier event brings together top CEOs and industry leaders to explore the synergy between AI and the human touch in retail.

We are really excited to participate in the meeting and be able to talk about our technology, see you on July 3rd and 4th in Stresa!

In anticipation of the event, we want to answer some key questions on this topic.

What does innovation mean to us?

For us at Pragma Etimos, innovation is a dynamic and continuous process that goes beyond the simple introduction of new technologies or products. It is the ability to think creatively and apply original solutions to complex problems, transforming ideas and insights into concrete realizations.

Innovation encompasses every aspect of business and daily life, from small incremental improvements to revolutions that redefine entire industries. An heuristic approach can help in devising these solutions by using methods that find adequate answers even in situations of uncertainty.

It is also a mental attitude that involves curiosity, openness to change, and a willingness to experiment and learn from mistakes. It requires an organizational culture that fosters collaboration, the exchange of ideas and the contamination between different disciplines and skills.

In an increasingly interconnected and digital world, innovation is key to maintaining competitiveness and proactively responding to the ever-changing needs of the market. This means not only adopting the latest technologies, such as generative artificial intelligence, but also paying attention to social and ethical dynamics, to create sustainable and responsible solutions.

In summary, for us at Pragma Etimos:

“Innovation is the driving force behind progress. It is the engine that drives the economy forward, improves the quality of life and prepares us to face the challenges of the future with confidence and creativity“

How is AI transforming the world of Retail?

The connection between the Retail sector and Artificial Intelligence has become increasingly strong and strategic in recent years. AI is profoundly transforming the way retail companies operate and interact with customers, among the biggest changes we can mention:

• AI makes it possible to analyze large amounts of data on customer behaviors and preferences, allowing retailers to offer personalized shopping experiences. Advanced algorithms can suggest tailored products for each customer, improving satisfaction and increasing sales.
• By using AI, professionals can more accurately predict product demand, optimize inventory, and reduce warehouse costs. This leads to more efficient supply chain management, minimizing waste and ensuring that the right products are available at the right time.
• AI can automate a range of operational processes, from responding to customers via chatbots to managing transactions and payments. Not only does this improve efficiency, but it also frees up staff for more value-added tasks, such as personalized customer service.
• AI makes it possible to analyze massive amounts of data from different sources (sales, social media, customer feedback) to identify emerging trends and make accurate predictions. This helps retailers make informed decisions about assortment, pricing, and marketing strategies.
• AI can be used to improve security at the point of sale and online, through facial recognition systems and behavioral analytics to detect suspicious activity and prevent fraud.

At Pragma Etimos we believe that AI is revolutionizing the retail industry, making it more efficient, responsive, and customer-centric.